The catalyst behind Cali Social, Lauren is a force to be reckoned with as our momentum generator. With an honours degree in economics and veteran status in the industry, her dedication to elevating the paid ads industry has endeared her to our clients and team alike.
In the rare moment she’s unplugged, you’ll find Lauren cosied up on a rustic getaway that involves a roaring fire and gripping book.
With years of high-level ad management and experience as a former Head of Marketing, Geneva is a true pro at crafting ads that don’t just convert—they build brands. Her big-picture thinking, sharp eye for detail, and deep knowledge of paid media make her an invaluable asset to every campaign.
When she’s not scaling accounts and optimising funnels, she’s at Total Fusion (IYKYK), sipping a spicy Marg, or checking out the latest restaurant hot spots.
Having collaborated with major powerhouse brands in the fashion and lifestyle sectors, Isobel is a master at crafting campaigns that resonate and engage. When she's not strategising the next big ads funnel, you can find her at pilates (she's in her pilates era) or lost in the latest podcast episode, with her trusty chihuahua, Billie, by her side.
She swears by her iced oat lattes to fuel her creativity and keep the ideas flowing, and honestly we can't blame her.
With years in agency-land under her belt, Daniella is the ultimate powerhouse when it comes to Meta Ads. Strategy? Check. Optimisation? Nailed it. Troubleshooting? Oh, she lives for it. Give her a problem to solve, and she won’t stop until she’s cracked the code.
Hailing from the Gold Coast, Daniella’s energy is as bright as the beaches she loves. When she’s not diving into campaign performance, you’ll find her serving on the volleyball court, or vibing at a DJ set with her favorite house music. And if she’s not doing either of those, she’s probably deep in a gaming session, completely locked in.
Long blacks, Kaytranada on repeat, and a mind that never stops optimising, Solar lives and breathes digital marketing. With years of experience in paid ads, she’s the kind of expert who doesn’t just manage accounts, she treats them like her own. Always thinking, always refining, always finding new ways to make campaigns perform.
She’s also a boy mum, an ecomm founder, and an absolute force in the industry. She GETS it - the strategy, the numbers, the scaling game. She’s been there and done it, usually several times before.
Rachele has a sharp eye for bold, standout design—the kind that makes you stop scrolling. She knows how to create ads that don’t just look good, but actually work. Unique, on-trend, and never boring, her creative touch turns every campaign into an aesthetic masterpiece.
Outside of the digital world, she’s hands-on with pottery, bringing the same level of artistry to clay as she does to her designs. And if Charlie XCX is playing? Even better
Aesthetic and design are Freya’s love languages, so it’s no wonder the one item she’d want to have if stranded on a deserted island is her oversized blazer. She’s the queen of creative for Cali Social’s own channels and oversees UGC content production. Win win.
The backbone of Cali Social’s operations, Hazel keeps everything running smoothly. From handling enquiries to staying five steps ahead with her next-level organisation, nothing slips past her. She’s proactive, detail-obsessed, and always ready to jump in—the ultimate A-player.
When she’s not keeping Cali Social in check, she’s out running, traveling, or finding the perfect coffee spot.
