Most people use Pinterest to decide their next purchase and start their search early. When they’re browsing. When they’re still undecided on what they want. When they’re looking for inspiration to help guide them as they start to make their decisions.

‍

That’s why 97% of the top searches on Pinterest are non-branded. Read that again.

That means that people come looking for something in particular but not a brand in particular—yet. Which means you have an incredible opportunity to introduce yourself at exactly the moment they are most open to discovering you. Before the competition. When people are considering what to do or buy next.

‍

Pinterest is a place where good ideas find their right audience again and again. Pins are evergreen and never get buried in a newsfeed. You’ll see people interacting with your Pins months after you originally posted them, continuing to grab attention for your business.

‍