Jewellery Supplies Co.
Connecting Contemporary Hobbiests and Artisans with Quality Jewellery Supplies
The Task
Expand the reach of a leading jewellery and polymer clay tool supplier in Australia, opening up their customer base across 30+ countries.
Our Involvement
With growth in their game plan, Jewellery Supplies Co partnered with us to help their sales flourish.

— Google Ads

A Label Unleashed
Artist Lauren Holder connected with us to craft a custom Google ads campaign that would push her brand forward. Because everyone from hobbiest to professional artisan deserves quality jewellery supplies.
Summary
We helped Jewellery Supplies Co with an entirely new search engine shopping strategy. Included? A new presence on Google through an extensive, multi-tiered approach. The outcome proved we were getting in front of the right people in a new way that resonated, all the way to checkout.
Google Ads
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Beginning with a full account build, we established conversion tracking and configured a variety of ads—including a Merchant Center—to enable a shopping feed that caught the eye. With custom ad copy and an eye on optimisation, we rigorously A/B tested to procure the best results.
Instagram Ads
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Facebook Ads
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Outcome

Keep in mind the industry average is

Click through rate (CTR) of 2%
300% return on ad dollars spent in Google
400% return on ad dollars spent in Facebook and Instagram

We achieved

2200% return on ad dollars spent in Google
On track to hit the brand’s first million dollar year

“Referencing our latest Google ad campaign report, WOW! I am blown away with these results and really did not expect them so early! So pleased to work with Cali Social.”

Lauren Holder, Founder

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